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Inbound leads rock. Instead of cold calling or other forms of sales prospecting, generating leads through inbound marketing makes your sales team’s job way easier. think about it. If a person is an inbound lead, it means that they have visited your website because that is where they submitted their contact information.

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You should do your best to send personalized and targeted messages. Different groups of people are not going to be interested in the same products, and you will need to address people in different ways. Send a different message for each age group or niche you want to reach out to.

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4. Capture all your leads. This is why you are marketing in the first place. You want to capture the person’s contact info by sending them to some kind of capture page. You must keep in mind that the …